In the right hand corner we have Nandos… and standing in the left at a whopping 6 foot and 300 pounds, ittttss Santam. These two brands have poked fun at one another this week in a series of web adverts. The result was that Santam challenged Nandos to donating food to the Joburg Children’s Home. Nandos rose to the occasion saying they would donate the food on Thursday (26 April) and that they would continue to do so for the rest of the year. Brilliant. They then released their web video response too. Have a look.
This is a great example of brand excellence and how quick the respective companies are to respond to one another. There is no time to waste anymore. Jump on the bandwagon the rest of you, this is how it must be done. BOOM! Plus the Joburg Children’s Home wins too, big up!