The Avengers tops SA box office

Marvel’s The Avengers is officially the number one film in South Africa. The movie was released on Thursday last week, a week ahead of the American release. The movie raked in a massive R15 203 072 since its release. If you haven’t seen the movie, I’d suggest you go and check it out. It’s big, real big… and in 3D.

I’m not usually a fan of movies like this but I thoroughly enjoyed it. Seeing and dealing with egos is something I deal with on a daily basis, so imagine having to deal with the egos of all these superheroes, ha. Well Nick Fury of S.H.I.E.L.D. (Samuel L. Jackson) knows how that feels, as he brings together the super humans.  From Thor (Chris Hemsworth) to Iron Man (Robert Downey Jr.); the Black Widow (Scarlett Johansson) to Captain America (Chris Evans) and The Hulk (Mark Ruffalo), they’re all there in all their glory fighting together (eventually) to help save the Earth from Loki and his army.

The Hulk is my best and Iron Man are my best. Downey Jr. is just such a great actor and he embodies this role perfectly. Mark Ruffalo plays the role of The Hulk extremely well. In fact, dare I say it, but I was a little surprised by his performance. He’s good but I’ve never been totally convinced, until now. Check out the trailer below:

Now a lot of you might be asking yourselves this question, why did we get to see The Avengers before the Americans? I went through to a Disney content showcase last week and I asked that question. The reason? While previously we would’ve followed the US trend and release, it’s now become more focused on what is right for that specific market. With it being a (very) long weekend in SA, it made sense to release the film to The Avengers fans and those eager to see the film. It clearly shows that the studio reps in this territory are really in touch with the local market with the film debuting at number one and bringing in some big cash too. Nice one. Full press release below:Marvel’s The Avengers smashed in at No.1 at the South African box office this past long weekend with a phenomenal Hulk-sized opening weekend.  Fans took advantage of the extended long weekend and as of the end of day Tuesday 1 May, the film had reached an astonishing R15 203 072 million gross box office. (Thursday 26 April to Tuesday 1 May inclusive).

Audiences flocked to be first to see the critically loved movie, making it the biggest 3-day weekend (Fri to Sun) in South Africa of all time – bringing in a gross box office R8.5 million in the 3 day period. The film also set a number of additional records, including the biggest Friday (27 April 2012) and the biggest Sunday (29 April 2012) in local box office history.

South African’s were not the only ones celebrating the assembling of some of Marvel Comics most iconic comic characters. The international box office totalled a massive $178.4 million on the weekend and saw The Avengers open at No.1 in all 39 countries released so far, with many countries also seeing their biggest opening weekends of all time, including Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Taiwan, Malaysia, New Zealand and The Philippines.

Marvel’s The Avengers is the eagerly anticipated first Avengers film, bringing together some of Marvel’s most loved superhero characters in the biggest superhero movie in history. Directed by Joss Whedon, the film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

Marvel’s The Avengers is currently in cinemas nationwide and is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham.

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