The king of the SA box office Leon Schuster is back with a brand new movie. The film is called Mad Buddies and it officially opened today. Whether you love him or you hate him, the one thing you can’t dispute is the fact that Schuster is a genius when it comes to make movies. Not in an Academy Award winning kind of a way, but rather a “I know the market and how to make SA laugh” kind of way. His movies always do well and this one will do as well I feel.
This time he has the backing of Disney and during an interview session with Schuster, he told me that there is pressure to excel and succeed with this film, but also that they believed in the project. Hence their backing. “We’ve tested the film with smaller audiences and I think it works,” he said. “I just hope when it opens we get a big South African audience and hopefully with the backing from Disney we might be able to sell it overseas too.”
The story is simple. Boetie (Schuster) and Beast (Kenneth Nkosi) find themselves fighting all the time. Their arguing comes to a head and it leaves them with two options; get on with one another or face jail time. This is proposed my Minister of Tourism, Minister Mda (Alfred Ntombela) and a conniving TV producer named Kelsey (Tanit Phoenix) creates a secret TV show out of their journey from Durban to Johannesburg. Obviously there are tricks, pranks and a whole lot of laughs along the way.
It’s a laugh a minute, a slapstick if you like, but it really is great entertainment. I would suggest you go out and support the SA film industry. Don’t pirate the film, you will get caught and you will be punished. Check out this press release for proof:
MAD BUDDIES THIEVES ARRESTED
Johannesburg, 22 June 2012; A man was caught red-handed while ‘stealing’ the new Leon Schuster film Mad Buddies ‘off the big screen’ using a camcorder, during the first show of the film at Ster-Kinekor, Maponya Mall, Soweto.
The suspect is believed to work for a pirate syndicate in the Johannesburg area who released a ‘fake’ Mad Buddies on the streets of Johannesburg earlier this week. He will appear in the Commercial Crime Court, Johannesburg for bail on Monday.
This is the second camcording incident of this film since it was released theatrically this morning. The other suspect spotted at Bedford Centre, fled after being approached by Ster-Kinekor staff. ‘Stealing films’ from the big screen as the first source is fast becoming a reality in South Africa. ‘Stealing a film’ causes millions of Rands of losses to the producers and distributors of the film, and results in the direct loss of income to actors and crew in the industry overall.
Films are ‘stolen’ off cinema screens by use of any digital recording device, from mobile phones, small handheld camcorders to recorders on tripods. In fact, 90% of all pirated films worldwide are camcorded copies. South Africa is releasing films in cinemas day-and-date with the rest of the world and some even ahead of the worldwide release dates. This makes such film titles vulnerable to pirates to obtain a master of the film which are used for the first upload on pirate download sites and for counterfeit production of the films on DVD format, for sale on the streets and informal markets.
Corne Guldenpfennig of SAFACT stated that tight security had been implemented countrywide at all cinemas to apprehend suspects, in an attempt to prevent the film Mad Buddies to be stolen prior to the legal release of this film on DVD. She further stated that piracy is a serious crime that generates millions of rands in illegal income annually which, in turn, affects people in the wider community and involves people smuggling, drugs and fraud. She stated that a first time offender faces a fine and/or direct imprisonment of 3 years.
SAFACT encourage members of the public TO SAY NO TO PIRACY and to report any incidents at of suspicious activity in a cinema to the cinema manager or staff immediately. Also to report any information that they may have to Crimeline, sms 32211 or directly to SAFACT on 011-403 1104/5 or email SAFACT at email@example.com.
If you want to check out my video interview, click here.
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