Media Statement: MasterChef

This week’s South Africa’s first MasterChef was crowned. His name is Deena Naidoo. The 45-year-old was pretty stoked and emotional when the news was announced on Tuesday last week. His reaction was genuine and he seemed so grateful for the all the prizes that amounted to over R8million…. and then came the Citizen’s article on Friday. They claimed he wasn’t happy with the situation and how things had rolled out, particularly with the Mondovino restaurant prize. A classic case of being misquoted perhaps? Here’s an official statement from M-Net and Tsogo Sun:

RESPONSE TO ARTICLE IN CITIZEN NEWSPAPER

Friday, 27 July, 2012

 

M-Net and Tsogo Sun refute claims made by the Citizen newspaper today that MasterChef South Africa winner Deena Naidoo is disappointed with his prize package, and that he will not be getting his own restaurant. This is factually incorrect.

 

The total restaurant prize included (amongst other things) the full-time running and rebranding of the floor space. This arrangement was rent free, for two years. However, M-Net and Tsogo Sun structured the sponsorship to permit the MasterChef winner to choose between various options of participation in the restaurant, knowing that the winner might not be able to take up such a fantastic prize.

 

Deena elected a joint venture operation where he will share in the restaurant profits and partake in the rebranding and relaunch of the restaurant. This will run for two years. This decision was based on the fact that Deena, his wife and children are unable to relocate to Johannesburg at this time.

 

“I consider myself privileged and am extremely grateful to have won this prize. It is a once-in-a-lifetime opportunity,” says Naidoo. “At no point have I ever been disappointed with the arrangement I have with M-Net and Tsogo Sun. In fact, they have been extremely accommodating and flexible and are allowing me the chance to run this restaurant whilst keeping my current job in Durban. Tsogo Sun appreciates that my family comes first. I couldn’t be more excited to embark on this journey with them.”

 

M-Net and Tsogo Sun explained the terms and options available to the Top 2 contestants while the series was still being filmed, and all parties were fully aware of what they would be entering into, should they win the prize, which consists of: R250 000 in cash, a brand new car, a trip to Italy and an Italian cooking course, a year’s free supply of wine and a sommelier course, as well as the Tsogo Sun restaurant opportunity.

 

Naidoo adds, “I never expected to have R8 million in my bank account and any reports that suggest this are simply untrue. I wanted to clear up the misconception that this might be the case, and in the process, it was asserted that I’ve been let down by M-Net and Tsogo Sun. This is inaccurate.”

 

Naidoo will embark on his restaurant adventure in November.

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Author: Jason Von Berg

Digital content marketer. Mobile App Editor. Entertainment, travel and New York City lover. #Triathlete, #Ironman, health and wellness advocate, @Futurelifeza ambassador

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