Watch: Rihanna – What Now official video

One of my favourite tracks off Rihanna‘s Unapologetic album is this one. It’s called What Now and the video is officially here. I got to see her perform this one live in concert last month, when she was here as part of her Diamonds World Tour. The way the crowd sang it with and then back to her was just too awesome. Rihanna is too gorgeous for words, love the video.

Details on the video:

Directed by Darren Craig, Jonathan Craven & Jeff Nicholas
Produced by The Uprising Creative (http://theuprisingcreative.com)

Executive Producers: Jonathan Craven, Jeff Nicholas & Thananath Songchaikul
Producer: Rob Newman
Director Of Photography: Sing Howe Yam
Editor: Clark Eddy

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