Honouring Nike’s Air Max, 27 years on

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Has anyone got their hands on the limited edition Air Max 1 by Nike? It has been 27 years since the first range was released into the market, officially, but they’d been in the works for almost ten years prior to the release. Here’s a little bit of history on these running shoes for you:

“The journey began ten years earlier with an aerospace engineer by the name of Frank Rudy and his ingenious idea. During a visit to Nike’s World Headquarters, Rudy gave Phil Knight a pair of running shoes fitted with a prototype Air-Sole unit — and the rest was history.

After much trial and error Rudy’s concept was applied to the Air Tailwind in 1978, catapulting the running industry forward.  The real impact would hit almost a decade later when a lightbulb went on for storied footwear designer Tinker Hatfield.

“If we actually cut away some of the midsole and expose the airbag so you could see it, then people will understand it.” – Tinker Hatfield

Hatfield and then designer (now President & CEO) Mark Parker turned the vision into prototypes, samples and finally, the Air Max 1; a sneaker that marked the intersection of innovation and style.

Air Max was redefined and reimaged on an annual basis, creating a sneaker royal family of sorts including the Air Max Light, Air Max BW, Air Max 90, Air Max 93, Air Max 95, Air Max 97, Air Max 360 and most recently, the Air Max Lunar90. A journey nearly three decades long solidified Air Max as a premier footwear innovation and expression of style.”

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If you know me, you’ll know I’m a Nike fan. Not only are their shoes comfortable for running, walking and the like, the technologies are always on point and it’s for that reason as to why they’re industry leaders. Add the fact that their shoes are always full of personality, the designs are slick, colourful and bold and all round awesome.

If you want to find out more on Air Max go to Nike.com/airmax.

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Author: Jason Von Berg

Digital content marketer. Mobile App Editor. Entertainment, travel and New York City lover. #Triathlete, #Ironman, health and wellness advocate, @Futurelifeza ambassador

One thought on “Honouring Nike’s Air Max, 27 years on”

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