It has been a week since shock jock, Gareth Cliff announced that he was leaving national station, 5FM. Nobody knew why, not many expected it, but it happened… The trend #WheresGareth started and so began the speculating. Well here it is folks, Gareth is launching is own thing and on the 1st of May we’ll find out more about CliffCentral.com…. the unscripted, uncensored station, something he will absolutely rock at doing.
It kinda makes sense to me if you piece it all together. He’s a pioneer; a leader in broadcasting and so he needs to be ahead of everyone else. While there are other online stations out there already, Gareth comes with a massive following and a strong fan base. If I recall correctly, Gareth met Howard Stern on a recent trip to the USA, someone he admires. Stern is a big deal over there and he is hugely successful. He’s also a motormouth and says what he wants and that is what Gareth clearly wants! Uncensored radio will change things and all current stations must be shitting off big time.
I still believe there will be a video component to this. Gareth knows where the market is going and the convergence of broadcasting and online consumption, through platforms like YouTube will be key to this model. I look forward to finding out more about this. And who knows, maybe I’ll go knocking on the CC door and ask for a job too. You know me, the online, multimedia, entertainment guy 😉