More on #CliffCentral revealed

As we work our way towards the 1st of May, the day Cliff Central launches, people are still wondering what on earth Gareth Cliff has in store for us. He sat down with WeChat Africa’s Brett Loubser and CNBC Africa’s Toby Shapshak to discuss the new venture and this whole idea around UnRadio. Check it out below:

He never fails to give us a gem… Here’s one “It’s going to be Unradio. In other words radio everywhere except on radio because I think radio is going to die and I want to hold the funeral”. Bold statement, backed up by clearly a lot of thinking, backing and clever ideas.  Bring it on!

Here’s another thing I dig about this venture. The Cliff Central team are looking for new talent… Bows! There are a lot of industry players who believe it would be a good idea to use the same faces over and over and over again. It’s such a snore fest and to be honest it creates media fatigue, which is more damaging to the brand and the person than anything else. Cliff put out an update on FB yesterday calling for new talent. Great news. Here’s all the info:

Last week we launched – uncensored, unscripted, unradio – coming to you live from 1st May. What is all about? We’re inviting you to share in real conversations about everything that happens in our world – everything we all experience every day – what makes us think…makes us laugh…makes us cry…..makes us angry…inspires us…makes us human. It’s about the stuff that connects us on this journey called Life. is our home and you can join us from wherever you are in the world.

I’m excited to be back with you again from 6.00 – 9.00 from 1st May together with Leigh-Ann Mol, Mabale Moloi and yes…even Damon Kalvari. Meantime, while Thabo has been trapped on the 26th Floor of the SABC still demanding his multi-million Rand payout, intern Siya Sangweni-Fynn has made inroads as President of CliffCentral Youth League, leading the charge into this brave new era. And there’s YOU! Can’t wait to be re-untited.

We will be broadcasting live all day with some well-known names hosting regular shows as well as launching aspiring new talent. It could even be you! We’re tapping into the vast untapped talent pool in South Africa and giving people a chance to audition live from 1st May at CliffCentral studios (situated in Rivonia, Sandton). You could be the next best thing but no one has given you a chance yet.

Email your motivation to Damon – – and say why you deserve a show. Briefly describe what your show would include, why it’s relevant to the Cliff Community and why you deserve to make it to the live auditions. If you want to be a music dj, then rather try YFM or 5FM. If you can add to our lively and entertaining conversation, then this could be the place for you.

So if you have what it takes to be on Cliff Central, you’re smart, whitty, creative and innovative then best you email Damon… and quickly!!!

Author: Jason Von Berg

Digital content marketer. Mobile App Editor. Entertainment, travel and New York City lover. #Triathlete, #Ironman, health and wellness advocate, @Futurelifeza ambassador

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s