The countdown to the Rugby World Cup is on and judging by some of the pre-WC games, we’re in for a treat. You may know me as an entertainment and lifestyle blogger, who has now become a triathlete, a keen fan of the outdoors and nutrition, but what you might now know is that I was a rugby player too. I played A-team, B-team, C-team and 6ths – that’s how well it went as I got older, haha, but I did love it. Saturdays at King Edwards was always a fun time.
So now as we make our way towards this year’s World Cup in England, loads of activations, experiences and of course marketing campaigns have popped up. This one has to be my favourite so far. It’s a promo by the world-class SuperSport and their promo is entitled “Our Hearts Are In It”. There is very little dialogue, but the use of visuals of former greats like Francois Pienaar, Breyton Pulse and Chester Williams, together with the likes of PJ Powers, Trevor Noah and Minister Fikile Mbalula make for a very powerful message. Check it out: