Tag: Euphonik

Wow. Can I leave it there? Okay, I’ll elaborate slightly then. Last night one of the most ambitious campaigns I’ve seen in a long time, all came together as planned- and barring minor issues, it all went off without a hitch. The Smirnoff Nightlife Exchange Project happened, it was real and it was a huge success. Well from what I saw in Berlin, Germany and Cape Town, South Africa (via Skype). The build up to the event might have seemed long and somewhat drawn out at times, but it really was worth the wait.

I was at the Berlin leg of the nightlife exchange and I was interested to see what elements were submitted in the Smirnoff crate by our curators, Fresh and Euphonik and how in turn the Germans had translated and executed those into something unique and memorable for the invited guests (unique but also somewhat relatable to their own nightlife). On arrival at the venue called Munze, guests were given the opportunity to ‘fess up’ in the nightlife confessions box. In this little booth, couples were asked to share all their dirty little secrets about their nights out on the town, who they’d meet, how they’d meet, what the clubs in their respective cities were like and how they differed to other places they’ve visited too. Nice idea and what’s also really cool about this is that partygoers were given a link to the video to share with their friends – and they were given a complimentary cab voucher to use after the party. Promoting responsible drinking and no driving deserves huge thumbs up. Oh and speaking about responsible drinking, the venue was scattered with buckets filled with water bottles, for those who wanted to keep hydrated throughout the night.

To the left of the Confessions Box was an informal hair studio, where revelers could go and get their hair did before going into rest of the warehouse. The floor plan was actually very clever. Get your confessions done, follow that up with a funky new hairdo, check your coat in and then head to the dance floor. Upon entry into the dance floor area, to the left was a giant screen projecting the nightlife exchange via Skype with Cape Town. Btw, Cape Town, you looked good… representing SA in true stylish fashion, good music and it looked as though it was cooking at the Bellville Velodrome. Hope the German influence treated you all well. Right back to Berlin, the Smirnoff crate was situated on the stage behind the DJ. I must admit I had a blonde moment. I asked Lizzie from Smirnoff where the crate was and after her pointing out a box on the stage, I thought to myself but that’s tiny. Turns out I was being well dumb and when I saw the size of the crate, I couldn’t help but shake my head in shame. Ha.

The first of three bars gave consumers an opportunity to try some of the South African inspired cocktails on offer; Rock Kwaito Granadilla, Afro Preppy Pineapple and of course the Smirnoff Cape Town Mule (there were others too). You’ll see the ingredients for this one on the left. Limettenstucke are limes and the Physalis is a gooseberry FYI. My German is getting better (coughs).
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