FeU prepping for Smirnoff Nightlife Exchange Project


JVB: You’re both the South African ambassadors / curators for the Smirnoff Nightlife Exchange Project. What has the build up to the big night been like?

FeU: The build up has been be an amazing experience. Smirnoff is a huge brand globally and the interaction with the people on the ground gave us more insight about what South Africans really think makes our nightlife unique and special.

JVB: Cape Town will be transformed into a Berlin inspired night. Have you been to Berlin? If so, what is everyone in for?

FeU: I, Euphonik) have been to Berlin before and it was an epic experience. We are looking forward to everything that they have sent to us and to witness this once in a life time event with South African party goers.

JVB: You will be here, but I’m heading off to Berlin. Is there anything you would like me to do, take on behalf of you and SA? A track, a boeri roll?

FeU: More than anything I think the facial expressions of the Germans whilst Gazelle is on stage would be something nice to see.

JVB: What makes a truly South African nightlife experience?

FeU: From travelling the world and seeing what the night life is like in other countries we would say that’s a very difficult question because of South Africa’s diversity so we would say that the diversity element is what makes it special. People in the township, urban areas and even rurals have far different ways of enjoying the night.

JVB: Berlin is rad, but what one other city from the list would you have exchanged with?

FeU: Berlin is definitely rad! It is perfect because Germany is very influential when it comes to electronic music. Personally we’d like to see this project happening again & maybe SA experiencing a swap with one of the South American countries.

Smirnoff launches the world’s first nightlife exchange project


What is the nightlife like in your country? Let me tell you in mine it’s fun, wild but I’ve nights I’ll never forget in other countries too. Ibiza is wild (obviously), London has a lot on offer and because of the efficient public transport system you don’t need to worry about partying too hard and then how you’re going to get home. Botswana surprised me a lot and as for Las Vegas? Well what can I say. This American city has some of the best clubs I have ever been to. The decor is incredible and the ambiance is spot on. In South Africa we have cool clubs, but the one thing we have to offer that a lot of other countries lack is the Djing talent. We’re spoiled for choice and I think the big boys inspire the up and coming stars, who are constantly being pushed to try new things, techniques all while making good quality music.

Now you’re probably wondering what brought this up; why on earth I’m rattling off about nightlife in our respective countries, so early on a Monday morning. Well there’s a method to my madness. The world’s leading vodka bran, Smirnoff has a new campaign on the go. It’s ‘The Smirnoff Nightlife Exchange Project’. 14 counties will be participating in this campaign, in which ideas, elements and highlighted features will be shared among each other. All of the acquired elements and highlights will come together on the 27th November, when the world will swap nights and nightlife experiences.

How will this work? Well you are being encouraged to make your suggestions on the official Facebook group on anything you think is important to raise about your nightlife experience. The local expert in each country will note these. There will also be parties in and around those countries, in which suggestions will be placed in ‘crates’. Those will then be added to the Facebook suggestions and in October the participating countries will exchange crates. In South Africa, the two experts are no strangers to the nightlife scene. They’re of the FeU brand ie DJ Fresh and Euphonik. “It’s an honour to be asked to represent something as huge as The Smirnoff Nightlife Exchange Project. In the last year or so I’ve had the privilege of travelling to Miami, London, Ibiza and New York and from what I’ve seen, South Africa has more to offer than the rest of the world anticipates and being part of the team responsible in exposing that is an amazing feeling.”

So a few things to note:
– Make yourself available for the party on the 27th of November. It’s going to be massive no doubt.
– Apart from South Africa, USA, Argentina, Brazil, Canada, Germany, India, Lebanon, Poland, Thailand, Ireland, Great Britain, Australia and Venezuela. Looking at the countries listed above, I would love to exchange a night with the Brazilians or the Argentineans. From what I saw during the world cup, we would be in for a massive night!
– Make your suggestions. As I said, with the caliber of djs we have in this country, that would be one of my highlights. Plus I’m sure there will be loads of prizes, possibly even trips to the respective nations going, so you could win big!