JET’s new campaign is on point

My colleague and I were chatting about this new campaign by retail chain, JET. It’s called #JETLOVEYOURSELF and it’s a really good one. It’s also something fresh from the brand, and something we didn’t really expect from them. So the agency behind this campaign should give themselves a pat on the back, the brand too. It’s creating the awareness it needs to, there’s a lot of sharing happening online and the brand exposure as a result is there too. Woolworths, Edgars, Mr Price… What you got? It best be good 😉

Here’s what they’re saying about this campaign:

Jet is a fashion brand that knows and understands the pressures women face everyday. With Valentine’s Day coming up, we felt that it was important to remind women that Valentine’s Day is also about loving yourself!
This Valentine’s day, Jet wants to encourage women to not only love those around them, but to love and celebrate themselves.

For us, every woman deserves to love herself and all her flaws because beauty comes in different shapes and sizes. That’s what inspired us to create a campaign that celebrates women and promotes a positive self-image.

We created a campaign that celebrates the diversity of women featuring a group of eight real women models (from moms to singers, bloggers, stylists and students) that feel good in their sizes. The female only cast and crew walked away feeling great about the role they played in fighting stereotypical views on beauty. The campaign was shot by widely acclaimed photo-artist Merwelene van der Merwe.

Our Love yourself no matter your size campaign uses positive adjectives to describe bra cup sizes. From 40Foxy, to 34Bewitching and 32Amazing, this shows that no matter how big or how small your body and bra size, it’s more important to love yourself and celebrate your flaws. Hand drawn typography was also created for each girl; capturing and enhancing each unique personality and size.

This Valentine’s Day, lookout for Melanie Rhamjee (a publicist and mom), Lebohang “Nova” Masango (an anthropology student and poet), Meg de Jong (a body confidence activist and blogger), Yoliswa Mqoco (a fashion influencer and stylist), Leanne Dlamini (a singer, songwriter and mom), Esther Shaidi (an interior architect), Sasha Whyte (a designer and art director) and Sarah Forbes (a copywriter), as they embrace their bodies and embark on this nationwide self love campaign.

For more information or to follow the #JETLOVEYOURSELF conversation, follow Jet on Facebook (www.facebook.com/JetGoodForLife) ,Twitter (@Jet_Fashion), Instagram (@Jet_Fashion) or visit http://www.jetonline.co.za.

With more than 450 stores across South Africa, Botswana, Lesotho, Zambia, Mozambique, Namibia, Swaziland and Ghana, Jet continues to be the retailer of choice among loyal shoppers. It was voted South Africa’s favourite retail brand and has earned the loyalty of 1.3 million members.

It doesn’t hurt that two of my friends are in the campaign too. An old school friend, who I don’t see as often as I’d like to, is in there and one of my close industry friends (there aren’t many) is in there too.

Well done, Jet. You’re doing good things!

Our first #Unscreening event: Maps To The Stars

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Last night I hosted an #Unscreening movie night, in conjunction with Times Media Films and my radio family, Cliff Central. The movie in question is called Maps to the Stars, which hits South African cinemas on the 23rd. The film stars the fantastic Julianne Moore, John Cusack and Robert Pattinson, among others. Here’s a short synopsis:

 A tour into the heart of a Hollywood family chasing celebrity, one another and the relentless ghosts of their pasts.

Moore plays the role of Havana Segrand in this one, an actress who is ageing – and in Hollywood terms this means fading. Segrand battles to remain relevant in the competitive world of showbiz. Moore’s portrayal in this film has scored her much acclaim from the critics. She also won Cannes’ Best Actress award, as well as a Golden Globe nomination for the role. The film is directed by the highly acclaimed, David Croneberg. I must admit, I’m not familiar with his work so I didn’t have any expectations… And maybe that’s for the best. The movie is WEIRD!!!! Dark, twisted, but oddly fascinating at the same time.

 

I think a lot of my guests were like, what the actual fuck? Some left early, others giggled nervously and many left scratching their heads, wondering what on earth just happened. Bless. The film hits cinemas on Friday, so if you’re into movies like this, go and check it out and then let me know what you think 😉

 

Prior to the screening, we had the good folks at Martini South Africa providing cocktails for the guests. I invited a lot of my friends, industry peers and some of SA’s most loved – and they all turned up! Stars like the lovely Jay Anstey, Shashi Naidoo, Chad Saaiman, LeAnne Dlamini, Tamerin Jardine, Thenji Stemela, Hayley Owen, Khabonina Qubeka, Seline van der Wat, Nicole Da Silva and many others were all there to enjoy the drinks, festivities and hopefully the movie too. And what would an event be without some kick ass prizes too:

 

  • @Converse_Africa gave us away ten varsity jackets and five hoodies. Just look how cool these hoodies are on the right:
  •    10013571_10205799139239360_8109223946360538883_nBig Concerts gave away four double tickets to The Script, along with their special guest Phillip Phillips. There was an awesome sing off between two guests, who were both eager to go and see Mamma Mia and then we had tickets to Lord of the Dance to giveaway too… All of that entertainment coming to SA this year, not shit at all J
  • One of my favourite channels on DStv is BBC Entertainment. They have some of the best talent and shows on television and the team there were more than happy to share some giveaway love. So two lucky people walked off with two very heavy hamper bags, packed with loads of cool goodies. Check them out on Twitter for all the latest news and show updates: @BBCEnt_SA
  • Sony Max gave away three sets of headphones, which is never terrible. People bugging you in the office? Drown them out with some awesome headphones… Well three of my guests will get that opportunity
  • Two very lucky guests walked away with watches from 1 Face Watch. These watches are not only awesome in terms of design, but they’re attached to good causes too. They have several different colours, each of which is attached to a certain cause or charity and last night we gave away a team #HayLeigh, Smile Foundation watch because it’s a cause I believe in and have worked with for almost a year now. We also gave away an education watch. I believe in the power of education and also the importance of learning and educating our young South Africans. We can only move forward and compete globally if we’re empowering our people with the necessary skills to go out there and shine. Love their work and I love these watches. If you want more details, please visit them on 1facewatch.co.za or on Twitter: @1FaceWatchza
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All in all it was a fun evening. I think if there’s to be a next time, we’ll focus more on rom-coms or something a little lighter. This was supposed to be a way for people to ease into the New Year, not scratch their heads or do too much thinking. Haha. Good times though. Thank you to everyone involved.

 

Top Billing’s Jonathan Boynton-Lee wins Strictly Come Dancing

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Congratulations to Top Billing presenter, Jonathan Boynton-Lee, who was crowned the winner of this season of Strictly Come Dancing during Friday night’s live finale.

The star said, “Mom and Dad I love you, this is for you. This trophy belongs to [dancing partner] Hayley. It is all hers.”

Nice one.

LeAnne Dlamini on the brink of something BIG

One of South Africa’s loveliest and talented singers, Leanne Dlamini might just be ready to tackle the global market. The SAMA winner made an appearance on The X-Factor UK this week. She sang her rendition of the Alicia Keys smash hit, If I Ain’t Got You and naturally she nailed it. See what Gary Barlow and the other judges had to say about LeAnne’s performance below:

http://m.youtube.com/watch?v=lg1xwAo9TzE

Onward to bootcamp… Good luck to LeAnne, I really hope she cracks the big time, she deserves it!

Watch LeAnne’s new video ‘Cry’

I caught this video on SABC 1’s LIVE last Friday and I really dig it. It’s the new single and video for SAMA winning star LeAnne. Very nice track and the video is done so nicely. Very impressed!