JET’s new campaign is on point

My colleague and I were chatting about this new campaign by retail chain, JET. It’s called #JETLOVEYOURSELF and it’s a really good one. It’s also something fresh from the brand, and something we didn’t really expect from them. So the agency behind this campaign should give themselves a pat on the back, the brand too. It’s creating the awareness it needs to, there’s a lot of sharing happening online and the brand exposure as a result is there too. Woolworths, Edgars, Mr Price… What you got? It best be good 😉

Here’s what they’re saying about this campaign:

Jet is a fashion brand that knows and understands the pressures women face everyday. With Valentine’s Day coming up, we felt that it was important to remind women that Valentine’s Day is also about loving yourself!
This Valentine’s day, Jet wants to encourage women to not only love those around them, but to love and celebrate themselves.

For us, every woman deserves to love herself and all her flaws because beauty comes in different shapes and sizes. That’s what inspired us to create a campaign that celebrates women and promotes a positive self-image.

We created a campaign that celebrates the diversity of women featuring a group of eight real women models (from moms to singers, bloggers, stylists and students) that feel good in their sizes. The female only cast and crew walked away feeling great about the role they played in fighting stereotypical views on beauty. The campaign was shot by widely acclaimed photo-artist Merwelene van der Merwe.

Our Love yourself no matter your size campaign uses positive adjectives to describe bra cup sizes. From 40Foxy, to 34Bewitching and 32Amazing, this shows that no matter how big or how small your body and bra size, it’s more important to love yourself and celebrate your flaws. Hand drawn typography was also created for each girl; capturing and enhancing each unique personality and size.

This Valentine’s Day, lookout for Melanie Rhamjee (a publicist and mom), Lebohang “Nova” Masango (an anthropology student and poet), Meg de Jong (a body confidence activist and blogger), Yoliswa Mqoco (a fashion influencer and stylist), Leanne Dlamini (a singer, songwriter and mom), Esther Shaidi (an interior architect), Sasha Whyte (a designer and art director) and Sarah Forbes (a copywriter), as they embrace their bodies and embark on this nationwide self love campaign.

For more information or to follow the #JETLOVEYOURSELF conversation, follow Jet on Facebook (www.facebook.com/JetGoodForLife) ,Twitter (@Jet_Fashion), Instagram (@Jet_Fashion) or visit http://www.jetonline.co.za.

With more than 450 stores across South Africa, Botswana, Lesotho, Zambia, Mozambique, Namibia, Swaziland and Ghana, Jet continues to be the retailer of choice among loyal shoppers. It was voted South Africa’s favourite retail brand and has earned the loyalty of 1.3 million members.

It doesn’t hurt that two of my friends are in the campaign too. An old school friend, who I don’t see as often as I’d like to, is in there and one of my close industry friends (there aren’t many) is in there too.

Well done, Jet. You’re doing good things!

AKA, DJ Clock, Reason and Khuli all up to perform at Jack Daniel’s BOOMTOWN

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BOOMTOWN is back and ready to rock the Vodacom Durban July on the 5th of July. This time around, Uncle Jack aka Jack Daniel’s is officially taking over the sponsorship duties, while Nokia powers up one of the July’s most raved about marquees.

Jack Daniel’s Marketing Manager Dino D’Araujo says: ” Jack Daniel’s forms an integral part of popular culture and local music around the world, making BOOMTOWN and obvious fit for the brand. We are delighted to be a part of this event”

So which artists will be apart of the 11 hour spectacle? How’s this for a list:

AKA & DA LES, Khuli Chana, Mi Casa, Reason, Zakes Bantwini, Dreamteam, DJ Clock, Black Coffeee and many, many more.

If you’re looking to get into the marquee, tickets are now on sale from Computicket:

GENERAL Ticket – R 490 per person

·           Lounges and outside area

·           100 metres of bar

·           Café restaurant

·           Plasma screens with racing feed

·           Betting facilities

Continue reading “AKA, DJ Clock, Reason and Khuli all up to perform at Jack Daniel’s BOOMTOWN”

From myself, #OMTOM and the @ShoesOnFeet team, THANK YOU

On the 19th of April, I will be participating in the 2014 Old Mutual Two Oceans Marathon… The half one that is. It’s known as the world’s most beautiful race and I’m totally excited to complete my first one and get that medal. This year, I’ll be doing it for team at the Put Foot Foundation. The aim is to raise R10,000.00, which is around fifty pairs of school shoes. I’m already on R6200, which is amazing and I want to thank the people below who have donated so far. If you would like to help me out, here’s a link to the donations portal http://bit.ly/NNgVmX

MasterChef SA is cooking

Firstly, I must just say I’m not a foodie. Yeah I eat and I enjoy it, especially in social settings, but I couldn’t be assed to cook. I love watching shows like Come Dine with Me, but that’s more for the personalities rather than the food. I’ve never really gotten into shows like MasterChef (SA, UK or Australia). With that in mind, I’m really enjoying season two of the South Africa edition. It’s shot beautifully and there are people in the competition who (yes it is intended) are hungry to win it. We’re four episodes in and last night we were introduced to the top 16, who will all be heading down to the Nederburg Estate to compete in the MasterChef SA kitchen. Their names and Twitter details are below:

Amanda (30) a recruitment consultant from Johannesburg #MCSA_Amanda
Herman (34) an electrician from Witbank #MCSA_Herman
Jason (22) a graduate from Cape Town #MCSA_Jason
Joani (46) an ex-fashion designer from Durban #MCSA_Joani
Kamini (30) a food blogger and DJ from Cape Town #MCSA_Kamini
Karen (35) a stay-at-home mom from Howick #MCSA_Karen
Khumo (19) a student from Pretoria #MCSA_Khumo
Leandri (23) a scientist from Mahikeng #MCSA_Leandri
Mary (30) a professional dancer from Johannesburg #MCSA_Mary
Neil (40) a communications consultant from Johannesburg #MCSA_Neil
Ozzy (22) a student from Johannesburg #MCSA_Ozzy
Sanet (47) an ex-financial Manager from Boksburg #MCSA_Sanet
Seline (25) a civil engineer from Mahikeng #MCSA_Seline
Shannon (28) a graphic artist from Cape Town #MCSA_Shannon
Tiron (32) a video store clerk from Johannesburg #MCSA_Tiron, and
Tumi (34) a financial analyst from Johannesburg #MCSA_Tumi

Now last night I got to go through to an exclusive MasterChef dinner with a handful of celebrities, bloggers and of course Chef Benny. The tables were turned on the judge, who was now expected to cook for his guests. The guests seemed to be impressed with the charming Benny’s offering. It all worked wonderfully. The setting was great, food and wine paired perfectly and all the guests got to watch the new episode of the show, all why enjoying a good evening with great company. Check out a few pics below.