Armin van Buuren in SA – press conference pics

DJ Armin van Buuren will be broadcasting his radio show live and direct out of Trinity in Cape Town, South Africa tonight. You can listen to the show by clicking on this link for details. The press conference was held at The Castle Of Good Hope earlier. He together with Nate “Protoculture” Raubenheimer will be playing to 500 invited guests tonight, one of which is me 🙂 I’ll bring you all the news tomorrow.

Armin van Buuren, A State Of Trance tonight


Hello from a very warm Cape Town. I’m here, along with a few other members of the media for the Smirnoff A State Of Trance party tonight. The guest of honour is the world’s number 1 DJ, Armin van Buuren, who will be playing his 500th gig in the Mother City tonight. We’re currently chilling at the Crystal Towers in Century City. We’re then heading off Cape Town Castle for the press conference with the DJ and then tonight is the big night. Stay tuned for more.

International DJs join Armin van Buuren this March


Thanks to Smirnoff, the world’s number one vodka brand, DJ, Armin van Buuren, is heading out to SA next month to kick off his ‘A State of Trance 500 Tour’. He’ll be joined by an equally as impressive supporting DJ lineup too, including Finnish duo Super 8 & Tab, Leon Bolier from the Netherlands and Chicago based Jake Barrel. To fly the flag for South Africa, SAMA nominated producer Protoculture, will also be on the decks.

Smirnoff South Africa says, “We are extremely excited and honoured to be in the position to bring such a stellar cast of world-class DJ’s to play inside our shores . The Smirnoff brand is known for its spectacular events it brings to the fans such as Godskitchen and the Nightlife Exchange Project. We will certainly be raising the bar even higher with the A State of Trance tour. With only four weeks to go, we encourage South Africans to ready themselves for an unparalleled, original party experience and exceptional performances from Armin and other world-class DJ’s.”

Gig details: Johannesburg on 19 March 2011, but Armin will be playing an exclusive gig on the 17th of March in Cape Town to celebrate his 500th show. Tickets are on sale at Computicket for the Jozi gig and for tickets to the Cape Town exclusive event, you’ll need to purchase a six pack of Smirnoff Storm or Smirnoff Spin or a bottle of Smirnoff Triple Distilled at any TOPS Spar store nationally and stand a chance to win.

Follow the Smirnoff peops on Facebook for more deets: www.facebook.com/SmirnoffSA

VIDEO- Smirnoff Nightlife Exchange Project in Berlin

The Smirnoff Nightlife Exchange Project was one of the biggest undertakings the brand had ever attempted. Fourteen cities around the world were involved in this campaign. Each would swap night life elements from their countries with one other nation. South Africa was selected to swap with Germany and the hosts cities, Cape Town and Berlin were off the hook. I traveled to the German capital to catch all the action- from a braai, to an informal hair salon, a banging musical performance by Gazelle, the Germans were in for a treat. Have a look at the video above.

Smirnoff Nightlife Exchange Project- winners share their thoughts

Smirnoff gave one lucky South African the opportunity of a life time. To win an all expenses paid trip to Berlin for the Nightlife Exchange Project. Paul Machelle was the lucky person who won the competition and he took his awesome gf Sindi Mathebula along. This marked their first trip abroad and this is what they had to say:

“Bags packed. We printed the itinerary one last time. Hit the Gautrain from Sandton to the airport. Arrived at OR Tambo, anxiously waited for Brandhouse Brand Manager, Lizzy Kronk to meet us for the very first time! Bit worried she might not be as hip, and maybe uptight. Only quite contrary to discover. Checked in and boarded the Lufthansa Airbus (German airline) to Frankfurt. Goodness what a massive beast. World-class airline with extraordinary service. Food on the plane was fantastic, great entertainment on board with touch screen monitors (movies, music, documentaries and TV).

Eventually landed in Frankfurt after an eleven hour flight. Routine security checkin and then we boarded to Berlin. We landed in Berlin at about 08:30 am (local time). Smirnoff shuttle picked us up from the airport to the Grand Hyatt hotel (freezing as hell…!!!) What an extraordinary hotel- Grand Hyatt Berlin- impeccable service, totally professional and extremely professional and hospitable.

EXPLORING THE CITY
Freshened up to hit that club scene. We went to Felix VIP- hottest club in Berlin. Clocked in our cloaks, got loose and hit the dancefloor… International DJing at it’s best! The next day we took a tour to Berlin with a Trabi (1960 model car). Continue reading “Smirnoff Nightlife Exchange Project- winners share their thoughts”

Smirnoff Nightlife Exchange Project- Berlin


Wow. Can I leave it there? Okay, I’ll elaborate slightly then. Last night one of the most ambitious campaigns I’ve seen in a long time, all came together as planned- and barring minor issues, it all went off without a hitch. The Smirnoff Nightlife Exchange Project happened, it was real and it was a huge success. Well from what I saw in Berlin, Germany and Cape Town, South Africa (via Skype). The build up to the event might have seemed long and somewhat drawn out at times, but it really was worth the wait.

I was at the Berlin leg of the nightlife exchange and I was interested to see what elements were submitted in the Smirnoff crate by our curators, Fresh and Euphonik and how in turn the Germans had translated and executed those into something unique and memorable for the invited guests (unique but also somewhat relatable to their own nightlife). On arrival at the venue called Munze, guests were given the opportunity to ‘fess up’ in the nightlife confessions box. In this little booth, couples were asked to share all their dirty little secrets about their nights out on the town, who they’d meet, how they’d meet, what the clubs in their respective cities were like and how they differed to other places they’ve visited too. Nice idea and what’s also really cool about this is that partygoers were given a link to the video to share with their friends – and they were given a complimentary cab voucher to use after the party. Promoting responsible drinking and no driving deserves huge thumbs up. Oh and speaking about responsible drinking, the venue was scattered with buckets filled with water bottles, for those who wanted to keep hydrated throughout the night.

To the left of the Confessions Box was an informal hair studio, where revelers could go and get their hair did before going into rest of the warehouse. The floor plan was actually very clever. Get your confessions done, follow that up with a funky new hairdo, check your coat in and then head to the dance floor. Upon entry into the dance floor area, to the left was a giant screen projecting the nightlife exchange via Skype with Cape Town. Btw, Cape Town, you looked good… representing SA in true stylish fashion, good music and it looked as though it was cooking at the Bellville Velodrome. Hope the German influence treated you all well. Right back to Berlin, the Smirnoff crate was situated on the stage behind the DJ. I must admit I had a blonde moment. I asked Lizzie from Smirnoff where the crate was and after her pointing out a box on the stage, I thought to myself but that’s tiny. Turns out I was being well dumb and when I saw the size of the crate, I couldn’t help but shake my head in shame. Ha.

The first of three bars gave consumers an opportunity to try some of the South African inspired cocktails on offer; Rock Kwaito Granadilla, Afro Preppy Pineapple and of course the Smirnoff Cape Town Mule (there were others too). You’ll see the ingredients for this one on the left. Limettenstucke are limes and the Physalis is a gooseberry FYI. My German is getting better (coughs).
Continue reading “Smirnoff Nightlife Exchange Project- Berlin”

Smirnoff Nightlife Exchange announces inter-city competition


So by now you know the Smirnoff Nightlife Exchange project is happening. 14 cities around the world will be participating in this global party and it’s bound to be a ripper! Berlin will host the South African representatives and of course the crate with what makes South Africa’s nightlife banging. The city of Cape Town will have the honours of hosting a Berlin-inspired party come the 27th of this month. So if you’re outside of Cape Town you might be feeling left out? Well if you are, there’s hope. Check out the details below:

Smirnoff launches inter-city competition to get out-of-towners to Cape Town for the Nightlife Exchange Project

Yes, this is correct, confirmed and cast in stone!

Smirnoff, the number one spirit brand in the world, is going to fly some very lucky fans to Cape Town for the most ambitious global initiative to discover and celebrate the best of nightlife from around the world.

Lucky winners will not only receive awesome, highly-sought-after, as-valuable-as-gold tickets to Cape Town’s Nightlife Exchange party, but will also be privy to return flights to Cape Town, a night’s accommodation at 15 on Orange, meals and ground transfers while in Cape Town!

To enter, go to www.facebook.com/SmirnoffSA today!

Tickets are limited to fans 18 years and older.

Terms and conditions apply.

Not for Sale to Persons Under the Age of 18. Please Drink Responsibly.